Principles
Imagery can both enhance the user experience and express a brand’s visual language. Images help tell a story, clarify complex messages that are difficult to express with words, and to show users how to perform an action.
Informative
Imagery assists with comprehension and helps convey a clear message.
Delightful
Imagery portrays context in a way that adds user delight.
Intentional
Imagery should be used intentionally in order to create a clear story.
Usage
Images should be selected for their ability to express your message and reflect your product’s style. Whether you use user-generated photography, professional photography, or different styles of illustration, they should all lend a look and feel that reflects your product. Images should be related to one another by sharing a common function, style, and intention.