Usage
Your onboarding should have specific goals suited to the user’s level of familiarity with the app.
User context | Onboarding goals |
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Onboarding is one point in a longer journey that begins in the app store and ends with the user taking the first key retention-correlated action in your app.
When designing your onboarding, consider the screens that came before it and those that will come after it.
Show onboarding to first-time users. Don’t show it to returning users.
Self-select model
The Self-Select model allows users to customize their first-run experience by making a short series of choices.
This experience provides implicit education, giving the user a sense of control and vested interest in the screens to come.
Quickstart model
In the Quickstart model, users land directly in the UI without any onboarding model shown (other than sign in and setup).
The Quickstart model:
- Enables users to quickly get started with the core functionality of the app
- Often prioritizes the first key action
- Can also provide an optional way to learn more or ask for help
Top user benefits model
The Top User Benefits onboarding model contains a brief autoplay carousel, or animated storyboard, that highlights the primary benefits from using an app.